Based on more than six decades of Red Dot’s expertise experience, 12 international jurors will focus on whether the design is up to the top international standard, rather than a simple comparison amongst the entries.



Gordon Bruce, owner of Gordon Bruce Design LLC, has been a design consultant for 45 years working with many multinational corporations, such as IBM, GE, etc., in Europe, Asia and the USA. He has worked on a wide range of products. From 1991 to 1994, Gordon Bruce was vice-president for the Art Center College of Design’s Kyoto, Japan program. From 1995 to 1999, he was the Product Design Chairman for the Innovative Design Lab of Samsung (IDS), in Seoul, Korea. In 2003, he played a crucial role helping to establish Porsche Design’s North American office. For 10 years, he served as head design consultant for Lenovo’s Innovative Design Center (IDC), in Beijing. He has consulted for Changhong and for the last 5 years he was the head design consultant for Huawei Technologies, Co., LTD. He has been invited to speak and give workshops in leading companies in China. Gordon Bruce has been a visiting professor at several universities in the USA and in China. He is an author of a monograph about the famous American architect and industrial designer, Eliot Noyes. He is  writing periodically for international design magazines. He has served as a Red Dot Jury member for 10 years in Germany and Singapore. His designs appear in many Museums in the USA and Europe. He recently received Art Center College of Design’s “Lifetime Achievement Award”.